Tools and techniques used in financial analysis

Tools and techniques used to convert financial statement data into formats that facilitate data analysis including

  • Ratio analysis (19) 
    • Expressing relationship among data used for
      • Internal comparison 
      • Comparison across firms
    • Used to identify questions that need to answer rather than answering questions 
    • Aim of using the ratios 
      • Project future earnings and cash flow 
      • Evaluate firm’s flexibility (meet obligation)
      • Assess management’s performance 
      • Evaluate changes in firm and industry over time
      • Compare firm with other industry competitors
    • Limitation of ratios
      • Financial ratio is not useful if used in isolation, should be used when compared with those of other firms or firm’s historical performance.
      • Comparison with other firms is difficult by different accounting treatment 
      • Different industries: Difficult to find comparable industry ratios when comparing companies in different industries 
      • Single ratio: hard to make conclusion, need to view in relative with others
      • Determine a target or comparison value for each ratio is difficult
    • Definition of ratios is widely different among analytical community
  • Common-size analysis (20)
    • Normalize balance sheet and income statement
    • Compare performance across firm and across time
    • Quickly viewing certain  financial ratios
      • Gross profit margin
      • Operating profit margin
      • Net profit margin
    • Two types: 
      • Common-size balance sheet(21): balance sheet accounts as a percentage of  total assets 
      • Common-size income statement(22): income statement items as a percentage of sales 
    • Be useful in studying trends in cost and profit margin
    • Common-size analysis doesn’t tell an analyst the whole story about this company
      • Point analyst right direction to find out circumstances that led to the increase in the net profit margin. 
    • Horizontal common-size (23) balance sheet or income statement
      • Divisor is the first-year values 
    • Commonly used in financial analysis 
      • Net profit margin (24) = profit/revenues
      • Financial leverage(25) = long term debt/ total assets 
  • Graphical analysis (26)
    • Visually present performance comparisons and composition of financial statement 
      • Stacked column graph (27): showed change in items from year to year
      • Line graph
  • Regression analysis 
    • Used to identify relationships between variables
    • Used for forecasting
      • Use relationship between GDP and sales to prepare a sales forecast

Notes: 

  • Deferred tax income: 
    • a liability recorded on a balance sheet resulting from a difference in income recognition between tax laws and the company’s accounting methods
    • It can refer to a situation where a business has overpaid taxes or taxes paid in advance on its balance sheet. These taxes are eventually returned to the business in the form of tax relief.
  • Preferred equity and common equity 
    • yield more than common stock and can be paid monthly or quarterly.
    • have limited rights which usually does not include voting.
    • In the event of a liquidation, preferred stockholders claim on assets is greater than common stockholders
  • Depreciation and amortization
    • that amortization is used for intangible assets, while depreciation is used for tangible assets